Energy News

Npower to sponsor the Football League

Tuesday, 16 March 2010

By Daniel Barnes- daniel@consumerchoices.co.uk

Football fans will be able to score energy deals with a new Npower deal

Npower will be the sponsor of the Football League next season after a reported £21m deal was signed.

The energy provider is replacing Coca-Cola as the sponsor of the Champion, League One and League Two.

Npower promises special energy deals for the fans of the 72 clubs of the three divisions will be on offer.

Clubs will also receive grants to fund local community projects.

RWE Npower chief executive Volker Beckers said “We share the enthusiasm of the fans that get behind their local teams and, like Npower, football has always placed great emphasis on community involvement.

“We are committing a substantial amount to assist community initiatives at each of the 72 clubs through a Charity Fund administered by both Npower and The Football League.”

He added the deal will raise awareness of the firm’s range of services, such as the npower hometeam boiler servicing and installation division.

Npower will also become the sponsor of the national under 11s six-a-side Football League Community Cup and the under-13s Girls Cup. The finals of both tournaments are at Wembley.

The three divisions of the Football League will be known as ‘the Npower Championship’, ‘Npower League 1’ and ‘Npower League 2’.

Npower has already teamed up with the FA as a sponsor for the bid for England to hold the 2018 World Cup

The firm is also a backer of English cricket, sponsoring domestic test matches, including 2010 summer series against Bangladesh and Pakistan as well as the Ashes in 2013.